World First, the UK-based foreign exchange company renowned for its international FinTech payments and currency experts, has announced the launch of a new Netherlands office, hinting at continued global expansion.The Amsterdam-based office is expected to support business across the Netherlands and Benelux region.
The Dutch office is joining the league of offices located in London, Austin, Sydney, and Hong Kong, increasing international footprint. World First has grown rapidly since opening its doors in 2004, and it now employs more than 450 people across four continents. World First already has an established client based in the Netherlands, which is a market offering significant growth potential for the company. Approximately 72 percent of medium-sized enterprises (SMEs) still look to banks for their FX needs, indicating that the FX market overdue for disruption.
Lamin Jaiteh, formerly of ABN AMRO and Wallich & Matthes, will head the Dutch office, attracting a more dynamic currency payment service than that provided by traditional banks.
“Since launching in 2004, we’ve been supporting the growing trend of SMEs that trade internationally – or mini-multinationals as we call them,” Jonathan Quin, CEO and Co-Founder of World First, said of the launch, according to FinExtra. “We offer fast, flexible and cost-effective currency solutions to businesses, as well as individuals and online marketplace traders, who often feel let down by the service they receive from their bank. Our Amsterdam office will mean that we can now offer full, local language FX expertise to Dutch-based SMEs to support them with their own international growth plans.”
The company has grown exponentially internationally, and it’s placement in the Netherlands is fitting because of its strong international outlook. World First recently offered new offices in Hong Kong and Virginia, and set up business in Austin, Texas.
David E. Mickey is a financial executive based in Buffalo, New York, and he’s an Enterprise Sales Executive at Docupace Technologies. Please visit his websites to learn more: http://davidemickey.com; http://davidemickey.net/; and http://davidemickey.org/.